A tool for helping with [[Business strategy MOC|Business strategy]], developed by [[@Simon Wardley]]. ## Key Concepts - The one constant in business is change — things that are novel today will be commoditised in the future. - Evolution: Genesis -> Custom Built -> Product/Rental -> Utility/Commodity. This is depicted on X axis - Value or visibility to the user is depicted on the Y axis. ## Resources - My book review: [[Wardley Maps (Book)]] - [AWS services mapped out](https://willhamill.com/2018/01/21/making-sense-of-aws-reinvent) by [[@Will Hamill]] and his associated [conference talk video](https://www.youtube.com/watch?v=5qglzdCHesw&feature=youtu.be) (2018) - [Google Presentations Template](https://docs.google.com/presentation/d/1Yvp5kwn3ABnNp_cxIgw_JKStLq6VNpv5wd80wRsH_b4/edit#slide=id.g32e0e9c27acd7a98_196) for making Wardley Maps - Tools: https://mapscript.org/ide/ - [Pragmatic Wardley Mapping (course)](https://learn.hiredthought.com/p/wardley-mapping) by Ben Mosior --- tags: #BusinessStrategy