- ### __Bias : __ - Post-purchase rationalization - ### __Definition : __ - The tendency to persuade oneself through rational argument that a purchase was good value. - ### __OODA Class : __ - Act Phase - ### __OODA Subclass : __ - ### __Classification Reasoning : __ - The effects of post-purchase rationalization is felt once a decision for a purchase has been made and has been acted upon. The purchase is justified irrespective of whether it was good or bad. - ### __Example : __ - Purchase of third-party solutions: Companies often spend large amounts of money in purchasing readymade solutions from third parties. This is especially true in cases when the required skill set is lacking within the organization. - ### __Impact : __ - Following the purchase of such solutions, the post-purchase rationalization effect would result in the continued application of the selected technology even in cases when it could be a poor choice. The point of realization might come a bit too late until the point of a resounding failure. It would then require vast efforts in large scale migrations from the old technology to a new one. Post-purchase rationalization also makes it harder to learn from new alternatives down the line. - ### __Debiasing Techniques : __ - If using third party solutions, ensure that support is being provided for a long term along with regular updates. Set checkpoints to regularly verify if the existing solution caters to existing requirements as well as new ones. - ### __Related Biases : __ - [[Choice-supportive bias]]