"The concept of [[OODA loop]] developed by [[@John Boyd]] is a generic decision-making process model. It describes how to gain competitive advantage in any situation. ==**Within the OODA Loop, an actor makes __observations __about the surrounding environment, __orients __his/her thinking process by perceiving the important information based on the context, __decides __on a course of action, and finally __acts __on it**==. As shown in Figure 1, this process is iterative with loops providing feedback to the observe phase for constant reorientation and adaption. ![[ooda-loop.png]]