- ### __Bias : __ - Negativity - ### __Definition : __ - Definition 1: Psychological phenomenon by which humans have a greater recall of unpleasant memories compared with positive memories.Definition 2: The negativity bias refers to the often-asymmetrical way we perceive the negative and the positive. - ### __OODA Class : __ - Decide Phase - ### __OODA Subclass : __ - Nature of invention / trends - ### __Classification Reasoning : __ - Negativity bias arises knowledge gained from previous experience through the usage of technologies. In high-risk situations, it leads us to make intelligent decisions. - ### __Example : __ - Adoption of Test Driven Development: There is no exact definition of how to use test driven development. It varies from team to team and from developer to developer. Since the concept is relatively new, it is quite difficult for people with a lot of experience to adopt as they are not used to this method of development. - ### __Impact : __ - Based on the above experience, if an experienced person trying test driven development does not develop a liking for it, the most likely they would not prefer to use it again due to the negative experience initially. Apart from this example, the negativity bias leads to decision-makers becoming more risk averse. If an option feels risky, then the decision will be made to avoid it irrespective of whether it could yield a good return with a relatively low factor. - ### __Debiasing Techniques : __ - List down the facts and try to focus on the positive aspects. Gain a positive perspective by engaging in positive discussion with people who have had a good experience in using the technology. - ### __Related Biases : __ - [[Optimism Bias]]