- ### __Bias : __ - Misinformation effect - ### __Definition : __ - Memory becoming less accurate because of interference from post-event information. - ### __OODA Class : __ - Decide Phase - ### __OODA Subclass : __ - Nature of invention / trends - ### __Classification Reasoning : __ - The misinformation effect comes into play after a decision has been made and acted upon. The new information generated from act phase overwrites the information gathered during the observe phase. - ### __Example : __ - ### __Impact : __ - The new information generated creates a bias towards the decision clouding the information gathered previously. This new information systematically removes the rationality in the act phase which could lead to highly biased future decisions. - ### __Debiasing Techniques : __ - Documenting critical information and keeping in touch with it regularly would help in keeping memories more accurate. Moreover, verify if the information and assumptions made in the ‘pre-event’ phase corresponds with the ‘post-event’ information. Update the document in case of any mismatch for future reference. - ### __Related Biases : __ - [[Post-purchase rationalization (Bias)]]