- ### __Bias : __
- IKEA effect
- ### __Definition : __
- The tendency for people to place a disproportionately high value on objects that they partially assembled themselves, such as furniture from IKEA, regardless of the quality of the end result.
- ### __OODA Class : __
- Decide Phase
- ### __OODA Subclass : __
- Nature of invention / trends
- ### __Classification Reasoning : __
- A solution that is developed in-house will always be preferred within an organization over solutions developed by third party vendors. In many cases, the in-house solution will be preferred irrespective of whether or not it is feasible in the context due to the nature of its invention.
- ### __Example : __
- Choosing between Spring batch and ETL product: One can argue that Java batch processing is similar to ETL in more than one way. Both technologies have their own set of advantages and disadvantages depending on a specific context.
- ### __Impact : __
- In cases where companies have their own implementation using spring batch, the tendency would be to reuse the technology when a new requirement surfaces. The IKEA effect leads to creating a devotion to software that we have been developed in. Alternatives like Informatica, Datastage etc. would not be in genuine contention even in relevant use cases in the future simply because the decision-makers develop a myopic view towards other alternatives.
- ### __Debiasing Techniques : __
- Do not decide on using a technology just because it is invented inside the company. The requirements must be kept in mind especially the ones which will are meant to be implemented in the future. Additionally, the skill set of the team has to be kept in mind as to whether they are qualified to not only implement, but perform maintenance and support work as well.
- ### __Related Biases : __
- [[Not invented here (Bias)]] (Aversion to contact with or use of products, research, standards, or knowledge developed outside a group).