- ### __Bias : __ - Confirmation - ### __Definition : __ - Often decision-makers seek confirmatory evidence and do not search for disconfirming information. - ### __OODA Class : __ - Observe Phase - ### __OODA Subclass : __ - Information Gathering - ### __Classification Reasoning : __ - Confirmation bias leads decision-makers to observe information to confirm the information which they already possess. Minimal effort put into seeking information outside cognitive boundaries. Bias results in gathering of additional information to confirm what is already known. - ### __Example : __ - NoSQL database selection: An architect who has some knowledge about MongoDB would gather information to solidify claims for usage instead of gathering disconfirming information about other alternatives which could be useful. - ### __Impact : __ - Alternative not explored to the full extent to support a more rational decision-making. - ### __Debiasing Techniques : __ - While it is natural to seek additional information about known things, better decisions can be made by gathering equal data about unknown things as well. (outside comfort zone) - ### __Related Biases :__